Who We Are

First of all, what the hell does GOFO mean?

We borrowed the acronym GOFO from the military. It means “grasp of the fucking obvious,” and yeah, that’s the premise of our brand.

Who We Are

We are a brother and sister team of Veterans who had what we believed to be a couple of good t-shirt ideas that we were going to pay someone to make. Then we thought, “Fuck it! Let’s start our own t-shirt business!” So, we did. Based on those couple of ideas we decided to entrench our intention in the undeniable. Obviously, what you wear is an expression of who you are. GOFO offers a fresh brand of t-shirts for you to do just that, express yourself authentically and unapologetically with distinct statements that may be bold, humorous, a bit tasteless, or all the above, but always apparent.